A creative team of visual strategists at JPL, known as “The Studio,” created the poster series, which is titled “Visions of the Future.” Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.
Joby Harris, illustrator:
The concept here was about how plants might be very different colors on planets around other stars, since the star’s spectrum of light would be different. So we played on an old saying, with “the grass is always redder on the other side of the fence.”
There’s whimsy in the design, making people wonder why there would be this white picket fence on an alien planet.