A creative team of visual strategists at JPL, known as “The Studio,” created the poster series, which is titled “Visions of the Future.” Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.
David Delgado, creative strategy:
This was the very last poster we produced for the series. We wanted to imagine a future time where humans are on Mars, and their history would revere the robotic pioneers that came first.
There are a few fun things to point out here. You can see the silhouette of Olympus Mons in the background, there’s a hint of underground water, and the rover’s wheel is spelling out JPL on the ground in Morse code, just like the Curiosity rover does (for what the rover drivers call “visual odometry.”)