A creative team of visual strategists at JPL, known as “The Studio,” created the poster series, which is titled “Visions of the Future.” Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.
David Delgado, creative strategy:
The big sign in this poster is inspired by the gateway in Reno that announces it as “the biggest little city in the world.” We kind of thought that might suit Ceres. It’s the biggest object in the asteroid belt between Mars and Jupiter and probably has a lot of water ice underground.
Joby Harris, illustrator:
We designed all of these posters as a group, and liked the way this looked with a very muted color palette.