A creative team of visual strategists at JPL, known as “The Studio,” created the poster series, which is titled “Visions of the Future.” Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.
David Delgado, creative strategy:
As we discussed ideas for a poster about super Earths — bigger planets, more massive, with more gravity — we asked, “Why would that be a cool place to visit?”
We saw an ad for people jumping off mountains in the Alps wearing squirrel suits, and it hit us that this could be a planet for thrill-seekers.